Leticia Vedolin Vedolin Sebastiao

Leticia Vedolin Vedolin Sebastiao is a Research Fellow (Postdoc) at the Department of Marketing, Copenhagen Business School. Her research bridges psychology, consumption, and management, with a focus on mindfulness applications in consumer behavior and organizational contexts. She completed her PhD at CBS in 2023, examining mindfulness-driven consumer self-control mechanisms, and currently leads the Carlsberg Foundation-funded 'Coolness Project' exploring employer coolness effects on global workforces.

Education

• PhD in Marketing, Copenhagen Business School (2023)

Research Focus

Her interdisciplinary work spans:

• Consumer psychology and mindfulness interventions
• Coolness perception in corporate branding
• Behavioral responses to misinformation
• Pandemic-related consumption patterns
• Prosocial marketing in crises

Publication Themes

Recent works demonstrate strong emphasis on behavioral adaptation during disruptions (COVID-19), mindfulness-based business strategies, and empirical studies on psychological drivers of consumption. Research consistently integrates experimental psychology with practical marketing applications.

Professional Activities

• Guest lecturer at PUCRS (Brazil, October 2022)
• Invited speaker at Accenture Denmark (May 2022)
• Research presentation at UFRGS (Brazil, March 2023)
• Carlsberg Foundation grant recipient for 'Coolness Project'