Leticia Vedolin Sebastião

Leticia Vedolin Sebastião is a Research Fellow in the Department of Marketing at Copenhagen Business School (CBS). She holds a PhD in Marketing and is currently a post-doctoral fellow in the Coolness Project, funded by the Carlsberg Foundation, investigating how employer 'coolness' impacts employees in global corporations. Her research bridges psychology, consumer behavior, and management, with a focus on mindfulness’s effects on consumer decisions and organizational practices. She has published widely on topics including mindfulness in education, fake news mitigation, and pandemic-related consumer psychology.

Education:

• PhD in Marketing, Copenhagen Business School (2023)

Research Interests:

• Mindfulness in consumer psychology and business strategy
• Employer coolness and workplace dynamics
• Psychological impacts of fake news
• Prosocial consumption during crises

Grants & Projects:

• Coolness Project (Carlsberg Foundation)

Teaching & Outreach: Guest lectures at PUCRS (Brazil), presentations at Accenture Denmark, and unpaid talks at UFRGS (Brazil).