Anne-Marie Sassenberg

Dr. Anne-Marie Sassenberg is a Senior Lecturer in Marketing at the University of Southern Queensland's School of Business. She holds a BCom (1984, Pretoria), MCom (2001, Pretoria), and PhD (2015, USQ). Her research focuses on Customer Experience, Digital Marketing, and Brand Strategy. Her work spans academic journals such as Journal of Theoretical and Applied Electronic Commerce Research, Journal of Global Sport Management, and Management Review Quarterly. Key areas include recommender systems, blockchain adoption in agriculture, and nursing leadership's business acumen. She has supervised doctoral and master’s theses on topics like event legacies, cross-cultural advertising, and blockchain in supply chains. Her awarded grants and partnerships emphasize sustainability and stakeholder integration. She contributes to textbooks on integrated marketing communications and serves on editorial boards.