Anne-Marie Sassenberg

Anne-Marie Sassenberg is a Senior Lecturer in Marketing at the School of Business, University of Southern Queensland. She holds a BCom from University of Pretoria, MCom from Western Sydney University, and PhD from University of Southern Queensland. As an accredited translator in African languages, she brings cross-cultural perspectives to her work.

Her research interests encompass marketing strategies, consumer behavior analytics, and international business operations. Current investigations explore digital marketing trends and cross-cultural consumer engagement models.