Anna Nancy Richter

Prof. Dr. Anna Nancy Richter is a Professor at the Faculty of Business and Economics at Schmalkalden University of Applied Sciences. She earned her doctorate in economics and social sciences from the Bauhaus University in Weimar and furthered her studies in the history of modern management at the University of St. Andrews (Scotland). Her academic career includes leading the Innovation and Entrepreneurship project at the Alexander von Humboldt Institute for Internet and Society in Berlin, where she remains an associate researcher specializing in innovation and digitalization.

Her research interests focus on innovation management, particularly in tourism, entrepreneurship, digital transformation, and startup development. She has secured substantial third-party funding for the digitalization of small and medium-sized businesses and has implemented significant projects for tourism in Thuringia, including the '360 Degrees - Discover Thuringia Digitally' adventure world as project manager. She was also responsible for implementing the state-wide tourism strategy and advising regional and local partners.

Prof. Richter's publication record shows a consistent focus on entrepreneurial innovation, with recent work examining startup success factors, digital transformation in tourism, and corporate-startup collaboration. Her research demonstrates a strong connection between theoretical frameworks and practical applications in business settings, particularly in the German context.

Her recent publications (2023-2024) reveal increasing emphasis on digital entrepreneurship, startup survival strategies, and tourism innovation. These works showcase her interdisciplinary approach, bridging business administration, innovation management, and digital transformation. The geographical focus of her research spans from local German contexts to global startup ecosystems.

• Associate researcher at Alexander von Humboldt Institute for Internet and Society
• Project leader for '360 Degrees - Discover Thuringia Digitally'
• Implemented state-wide tourism strategy for Thuringia
• Secured substantial third-party funding for digitalization projects

Prof. Richter has established herself as a significant contributor to research on innovation management and entrepreneurship, with particular expertise in digital transformation within the tourism sector and startup ecosystems. Her work combines theoretical rigor with practical applications, making her research valuable for both academic and business audiences.