معرفی
Uwe Richter is a Lecturer in the Tourism Management and International Tourism Studies programs at Harz University of Applied Sciences since 2011. He is also a doctoral candidate at Leuphana University Lüneburg, researching "Credibility on the Internet - Attribution and the Effect of Website Credibility on Booking Sustainable Hotels." Richter is affiliated with the Institute for Tourism Research (ITF) and the Department of Business Administration.
Research Interests focus on digitalization and sales management in tourism, particularly exploring how sustainably designed tourism products can be presented and sold more effectively online. His work bridges practical applications with theoretical analysis, emphasizing customer-friendly strategies and responsible internet practices.
Teaching includes courses such as e-Tourism, Online Marketing, Sales Management of Tourism Service Providers, and Website Management. He supervises final theses and practical semesters related to digitalization, online marketing, sales management, and sustainable tourism.
