Maren Hille

Maren Hille is a researcher at the Institute for Tourism Research at Harz University of Applied Sciences. Her academic journey includes a cooperative doctorate with Leuphana University Lüneburg under the doctoral program "Entrepreneurship, Management & Innovation." She teaches courses on scientific methodology, fundamentals of destination management, and career orientation in destination management, focusing on "Natural Areas and Landscapes."

• Education:
  • Master of Arts in Tourism and Destination Development (2016-2018) at Harz University of Applied Sciences
  • Bachelor of Arts in Tourism Management (2012-2016) at Harz University of Applied Sciences

Research Interests: Maren specializes in destination management and development, with a focus on cultural tourism, particularly German World Heritage sites. Her work also explores qualitative growth in tourism destinations, strategic business development in health tourism, and MICE (Meetings, Incentives, Conferences, Exhibitions) segment cooperation.

Recent Publications: Her 2019 paper on intercommunal tourism marketing in rural areas and 2018 lectures on health tourism and MICE segment cooperation highlight her expertise in regional collaboration, sustainable tourism strategies, and benchmarking for destination improvement.

Labs & Teams: She is actively involved with the Institute for Tourism Research at Harz University of Applied Sciences, contributing to tourism-related research and projects.