معرفی
Anna Hermes is a researcher in the Faculty of Business, focusing on the intersection of personality psychology, retail customer experience, and human-computer interaction. Her work explores how personality traits influence purchasing behaviors, emotional experiences, and neurophysiological responses in retail environments.
- Research Interests: Personality traits, customer experience, neurophysiological measurement techniques, and behavioral neuroscience applications in retail.
Recent publications analyze the role of the Big Five personality traits in omnichannel purchasing decisions, the integration of heart rate variability with self-report measures for affective experience analysis, and the application of virtual/augmented reality in retail research. These studies emphasize methodological innovation and cross-disciplinary collaboration between psychology and computer science.
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