Anja Stöhr

Prof. Anja Stöhr is a Professor in the Faculty of Business Administration at HTW Dresden. She leads the Professorship for Strategic Marketing, focusing on teaching and research in areas such as strategic marketing, international marketing management, and customer touch strategies. Her academic work emphasizes sustainable and responsible marketing practices, integrating CSR principles into marketing education and curricula. She currently serves as the programme officer for foreign partner universities, including ISCOM Paris - école supérieure de communication et publicité (France).

Research & Teaching

• Core Research Themes:
  • Responsible and sustainable marketing strategies
  • Consumer behavior analysis
  • Multi-sensual brand management
  • Internal and external marketing dynamics
• Teaching Modules:
  • Basics of Marketing
  • Market-oriented Company Management
  • International Marketing Management
  • Strategic Marketing
  • Customer Touch Strategies
  • Marketing of Innovations (within International Innovation Management)

Engagement & Collaboration

Prof. Stöhr regularly organizes excursions and practitioner-led lectures, including visits to flagship stores of Ritter Sport, Nivea, KaDeWe, and the BIKINI Berlin. Her teaching integrates real-world marketing challenges, with internships and dissertations focusing on contemporary marketing issues.