Anita Mitchell

Anita Mitchell is a Professor and Section Head of Fashion Design at the Manchester Fashion Institute, part of Manchester Metropolitan University. She holds a pending Doctor of Education (EdD) and has advanced qualifications including an MA in Fashion Product Development (Distinction) and PGDip in Garment Technology. Her academic roles include Associate Dean for Teaching and Learning and leadership in key initiatives like the Fashion Innovation Lab and digital strategy projects.

Education:

• MA Fashion Product Development (Distinction)
• PGDip Garment Technology
• Doctor of Education (EdD) pending
• Studied at London College of Fashion

Research Interests: Anita specializes in fashion technology, digitalization of the industry, 3D design, sustainable apparel, and pedagogical innovation. She pioneers projects like MFI Digital (enhancing industry 4.0 capabilities) and the MFI Resource Group (future-proofing programs with emerging tech). Her work bridges industrial experience (e.g., Ralph Lauren collaborations) with academia, emphasizing agile, tech-driven education.

Awards:

• Senior Fellow of the Higher Education Academy
• Chartered Member of the Textile Institute
• Postgraduate Certificate in Academic Practice

Advising & Grants: Led major projects such as the Hollings Faculty relocation (2011-2013), developing innovative learning spaces like the Apparel Innovation Zone. Spearheaded initiatives like standardized VLE design, peer support schemes, and assessment strategy implementation. Mentored academics in professional recognition and tech adoption.

Labs/Teams: Founded the Fashion Innovation Lab and oversees MFI’s digital strategy, ensuring programs align with emerging industry needs. Collaborates with global suppliers and participates in industry conferences and exhibitions.