Angeline Nariswari

Angeline Nariswari serves as an Associate Professor in the College of Business, specializing in business disciplines with emphasis on service-oriented research and educational innovation.

Her research spans Marketing, Service Management, and Digital Innovation, focusing on service-dominant logic applications, digital service ecosystems, and macromarketing frameworks. She investigates how collaborative technologies transform hybrid learning experiences and examines microfoundations for bridging theoretical divides in consumer behavior. Her work consistently integrates value co-creation principles across service contexts.

Recent publications reveal strong interdisciplinary trends merging business theory with educational technology and systemic marketing approaches. Key themes include digital innovation in service ecosystems, identity frameworks for participatory campaigns, and metatheoretical bridges between micro-macro marketing perspectives. The research demonstrates practical applications in higher education technology adoption and sustainable service design.

No scientific awards were documented in the provided source material.

No information regarding student advising, research grants, or laboratory affiliations was included in the available text.