معرفی
Stephen L. Vargo is a distinguished Professor of Market Systems and Siegfried Centennial Chair of Marketing and Supply Chain Management at the University of Oklahoma’s Price College of Business. He holds a Ph.D., M.S., and B.A. in Marketing, Social Psychology, and Psychology, all from the University of Oklahoma. Vargo’s research focuses on advancing marketing theory through service-dominant logic, service ecosystems, and complexity science. He has published over 125 articles in top journals like the Journal of Marketing and Journal of Consumer Research, earning recognition as Clarivate’s 'Highly Cited Researcher' for nine years and ranking No.5 globally in marketing career impact. His work bridges micro and macro marketing perspectives, addressing institutional complexity and innovation dynamics in service systems.
- Editor-in-Chief of AMS Review
- Serves on 15 editorial/advisory boards
- Winner of major awards including AMA/Sheth Foundation and Lovelock Career Contributions
His research themes emphasize value co-creation, ecosystem evolution, and digital transformation. Recent studies explore AI’s role in service systems, circular economy frameworks, and institutional work in innovation adoption. Vargo’s contributions span theoretical foundations to practical applications in business strategy and technology mediation.
