معرفی
Dr Andrew Pressey is a Reader in Marketing and Deputy Head of the Department of Marketing at the University of Birmingham's Birmingham Business School. He has held previous leadership roles including Head of Department (2012–2015) and Research Director, and has academic experience at the University of East Anglia and Lancaster University Management School.
His research focuses on three interconnected areas: business-to-business marketing, the intersection of marketing and competition law/antitrust, and consumer behavior in virtual worlds. His recent work has expanded into ethical issues in service contexts, including deceptive practices in tourism and digital addiction.
His 15 most recent publications reflect a strong interdisciplinary approach, combining marketing with psychology, law, and information systems. Key themes include dark tourism, smartphone 'zombie' behavior, service worker deception, and network learning in B2B contexts, demonstrating a trend toward understanding consumer and organizational behavior in complex, ethically charged environments.
- Emerald Management Reviews Citation of Excellence
- British Academy of Marketing Award (Dublin, 2005)
- British Academy of Marketing Award (Southampton, 2012)
- Forum on Service Award (Capri, 2009)
- Reviewer of the Year (2014), Journal of Historical Research in Marketing
Andrew Pressey has secured research funding from the British Academy and Nottingham SPARK. He supervises PhD students, including Fredah Mwiti, and plays a significant role in academic service as Associate Editor of the Journal of Marketing Management and on editorial boards of Industrial Marketing Management and Journal of Historical Research in Marketing. He is also active in the British Academy of Marketing, serving as Deputy Chair of the B2B track.
He is affiliated with the ESRC Centre for Competition Policy and has collaborated extensively with colleagues there on antitrust-related research.
