Andrew Kuo

Andrew Kuo serves as an Associate Professor in the Department of Marketing at Louisiana State University, where he has built a research program at the intersection of consumer psychology and digital media. Holding a PhD from the University of Florida (2010), he contributes to university governance as a Globalization Committee member since 2013.

Dr. Kuo's research program centers on five interconnected domains: Attention, Perception, Branding, Corporate Social Responsibility, and New Media. His investigations into digital consumption phenomena have produced influential frameworks for understanding video game escapism, advergame mechanics, and ethical dimensions of pricing. This work bridges theoretical consumer behavior with practical marketing applications in evolving media landscapes.

His 11 publications from 2013-2020 reveal thematic progression from foundational studies on perceptual congruence to contemporary explorations of video game live streaming and donation quantifiers. Key journals include the Journal of Consumer Research and Journal of Business Research, demonstrating consistent contribution to premier marketing outlets. The research shows particular strength in conceptual innovation within digital consumption contexts.

Dr. Kuo actively contributes to research infrastructure through grant-funded projects, notably as Co-Principal Investigator on the 2015 Louisiana Board of Regents grant 'Mobility and Measurement Enhancement.' His committee service and conference presentations—including international venues in Berlin—highlight institutional and scholarly engagement beyond core research activities. While no dedicated laboratory is documented, his collaborative grant work suggests opportunities for student involvement in consumer behavior research.