Bruno Castelo-Branco

Bruno Castelo-Branco is an Assistant Professor of Business Analytics and Strategy at the Stuart School of Business, Illinois Institute of Technology. He is affiliated with the M.S. in Marketing Analytics program and holds a Ph.D. in Quantitative Marketing from the University of Michigan. His research focuses on consumer behavior, digital media, and public policy intersections.

• Education:
• Ph.D. in Quantitative Marketing, University of Michigan
• M.A. in Economics, Pontifical Catholic University of Rio de Janeiro
• B.A. in Economics, Getulio Vargas Foundation

Research Interests: Digital media, consumer engagement, empirical industrial organization, marketing policy, and state dependence. His work bridges economic theory and psychology to model consumer behavior in digital contexts. Recent studies include video game addiction and policy implications of digital media consumption.

Key Contributions: His doctoral work on digital media consumption was recognized with an honorable mention in the 2024 John A. Howard Dissertation Competition. His articles explore addiction economics, transportation networks, and policy analysis.

• Awards:
• 2024 John A. Howard Doctoral Dissertation Competition Honorable Mention

Advising & Grants: While no formal advisees are listed, his research aligns with grants in consumer behavior and policy. He is actively involved in academic conferences and public discourse on digital media impacts.