Weining Bao

Weining Bao is an Assistant Professor in the Department of Marketing at the University of Connecticut's School of Business. He holds a Ph.D. in Economics from Johns Hopkins University (2014) and a Bachelor of Economics & Finance with Mathematics minor from the University of Hong Kong (2008). Previously, he taught at universities in Australia and China.

Research Focus: His interdisciplinary work bridges marketing, economics, and finance, examining consumer well-being, AI consumption, and policy impacts through empirical industrial organization and game theory. Key interests include societal effects of marketing strategies, privacy issues, and behavioral modeling in emerging markets.

Publication Trends: Recent articles analyze educational inequality, disaster-response corporate strategies, digital service pricing, and financial regulations in developing economies, consistently using combined analytical-empirical approaches to study market mechanisms.

Awards & Honors:

• First prize, Chinese National Mathematics Olympiad (Senior Division, 2002 & 2003)
• Finalist, Chinese Mathematics Olympiad (2004)
• University Teaching Excellence Recognition (UConn, Fall 2020)

Instructional Approach: Develops inclusive courses in Digital Marketing Analytics and Advanced Modeling, emphasizing applied quantitative methods and disability-inclusive design.