Weining Bao

Weining Bao is an Assistant Professor of Marketing at the University of Connecticut. He holds a Ph.D. in Economics (2014, Johns Hopkins University) and a B.Econ&Fin with a Mathematics minor (2008, University of Hong Kong). His research focuses on strategic interactions among consumers, firms, and policymakers, addressing topics like consumer privacy, AI consumption, and educational inequality. His work spans marketing, economics, and finance, with publications in Management Science, Marketing Science, and Production and Operations Management.

He has taught Marketing Research, Pricing, and Advanced Modeling at UConn, and previously at universities in Australia and China. His teaching includes Digital Marketing Analytics (undergraduate) and Dynamic Methods (postgraduate).

Bao’s research emphasizes empirical and theoretical industrial organization, applied game theory, and econometrics. His recent work explores policy impacts on educational inequality, AI adoption in academia, and competitive data protection strategies. He has no listed scientific awards but has contributed to high-impact studies on consumer behavior and firm strategies.

His academic journey includes winning first prize in the 2002 and 2003 Chinese National Mathematics Olympiads during his high school years, showcasing his early analytical prowess. He currently holds office hours virtually on Mondays and Wednesdays.