Fábio Shimabukuro Sandes

Fábio Shimabukuro Sandes is an Assistant Professor of Marketing at Lusófona University, holding a PhD from Fundação Getulio Vargas EAESP, a triply accredited Brazilian business school. With 15 years of executive experience in multinational fashion companies like The LYCRA® Company and Vicunha Textil, he combines academic rigor with industry expertise.

• PhD in Marketing (Fundação Getulio Vargas EAESP)
• Assistant Professor (Lusófona University)
• Researcher (CICANT - Applied Communication Research Center)

His research focuses on consumer behavior, particularly online interactions, sustainable consumption, brand activism, and fashion industry trends. He employs both qualitative and quantitative methods, presenting at major conferences (EMAC, ACR, SCP, AMA) and publishing in peer-reviewed journals.

Recent publications include empirical studies on digital influencer dynamics, sustainable fashion choices, and Generation Z's engagement with YouTube/TikTok influencers. His work intersects marketing strategy, social responsibility, and digital platforms.

He participated in the EU-funded RestART Europe project (2021-2024), mentoring female entrepreneurs in the arts sector. Collaborations span international institutions, reflecting his focus on global marketing trends and DEI integration.