Andreas Christian Bayerl

Andreas Christian Bayerl is an Assistant Professor of Marketing at the Erasmus School of Economics, Erasmus University Rotterdam. He holds a PhD in Quantitative Marketing from the University of Mannheim. His research focuses on digital-era consumer behavior, particularly online reviews and influencer marketing, employing mixed-method approaches including observational data, text/image analysis, and field/lab experiments. His work has been published in top journals like Journal of Marketing and Nature Human Behaviour, alongside practitioner outlets like Harvard Business Review.

Research interests include understanding how digital information shapes consumer decisions and vice versa. His studies address topics such as gender disparities in online ratings, optimal influencer selection strategies, and the efficacy of small-scale influencers. Teaching focuses on data science and marketing analytics.

No scientific awards explicitly listed. No advising/grants details provided. Affiliated since 2023 with ERIM (Erasmus Research Institute of Management) in the Marketing field.