معرفی
Andreas Bayerl is an Assistant Professor of Marketing at the Erasmus School of Economics, Erasmus University Rotterdam. He holds a PhD in Quantitative Marketing from the University of Mannheim and conducts interdisciplinary research at the intersection of digital behavior, consumer psychology, and data science.
His research focuses on how individuals generate, process, and are influenced by digital information, particularly in the context of online reviews and influencer marketing. Using a mixed-method approach—combining large-scale observational data, text and image analysis, and field and laboratory experiments—Andreas investigates behavioral patterns in digital ecosystems. His work has been published in leading journals including Journal of Marketing, Harvard Business Review, MIT Sloan Management Review, and Nature Human Behavior.
The most recent publications reveal a consistent focus on digital influence, credibility, and consumer decision-making. Key themes include the effectiveness of micro-influencers, the psychological impact of fake reviews, multimodal analysis of visual and textual content, and experimental validations of marketing strategies across platforms. His methodological rigor and real-world relevance are evident across these works.
Andreas has received significant recognition for his contributions, including:
- H. Paul Root Award for groundbreaking research in influencer marketing
He actively teaches in the area of data science and marketing analytics, contributing to the next generation of analytically skilled marketers. While no formal advisees are listed, his role as an assistant professor suggests involvement in student supervision and academic mentorship. His research program appears to be supported by empirical rigor and industry relevance, though specific grants or lab affiliations are not mentioned in the provided text.
