Andreas Auinger

Andreas Auinger is a Professor at the Digital Business Institute of the University of Applied Sciences Upper Austria. His work bridges digital transformation, retail technology, and human-computer interaction.

• Affiliation: University of Applied Sciences Upper Austria
• Role: Professor, Researcher

Research Interests: His research focuses on digital business models, augmented reality shopping assistants, and omnichannel retail strategies. Key areas include sentiment analysis, knowledge transfer, and enterprise 2.0 frameworks.

• Primary Fields: Digital Business, Retail Technology
• Secondary Fields: Artificial Intelligence, Human-Computer Interaction

Scientific Contributions: With over 101 publications and 6 projects (FFG, MSCA, BRIDGE), his work emphasizes innovation in retail and digital transformation. Notable trends include integrating explainable AI into physical retail and adaptive design for customer experience.

• Major Grants: MSCA - Marie Curie Actions, BRIDGE: Wissenschaftstransfer
• Collaborations: International research teams in Austria, Greece, and Portugal

Awards: He has received multiple accolades including the Best Paper Award @ ICETE ICE-B 2012, Excellence in Teaching Award 2016, and two Best Paper Award nominations.