Mark Christian Stieninger

Mark Christian Stieninger is an Assistant Professor at the Research Center Steyr DBx - Digital Business Institute, part of the University of Applied Sciences Upper Austria. His research focuses on Digital Transformation, Cloud Computing, and Retail Technologies. He has been actively involved in multiple research projects addressing topics like digital retail logistics, cloud service adoption, and technology acceptance in business environments. He holds a Master's in Digital Business Management and a Bachelor's in E-Business from his current institution.

Key research projects include BF-DigiT@il (2018-2020), exploring technology acceptance in retail logistics, and BF-SATIRE (2024-2025), investigating social interactions in virtual worlds. He has contributed to peer-reviewed journals and conferences, with notable publications on decision-maker perceptions of digital transformation and success factors for cloud services.

Stieninger serves on editorial review boards and has organized qualification seminars like QSemDTM and QSemIDM focused on industrial data management and digital transfer strategies. His work bridges academic research with practical business applications, particularly in Upper Austria's logistics and retail sectors.