Aparna Lohiya

Aparna Lohiya is a Researcher at Linnaeus University, affiliated with the Marie Skłodowska-Curie Training Network under Horizon 2020. Her work focuses on sustainable business model development in digital retail, examining challenges and success factors in omnichannel environments. She leads a doctoral project on digitalizing business models for retail transformation.

Research Interests: Her expertise spans digital retail innovation, omnichannel strategy optimization, and sustainable business frameworks. She investigates how retailers adapt to dynamic markets through technology integration, consumer behavior analysis, and agile business modeling.

Publication Trends: Her articles (2020–2021) explore retail digitalization, COVID-19 adaptations, and omnichannel transitions. Dominant themes include business model resilience, technology-driven retail evolution, and strategies for physical-digital channel integration.

Awards & Grants:

• Marie Skłodowska-Curie Fellowship (Horizon 2020)