معرفی
Andrea Vocino is an Associate Professor in the Department of Marketing at Deakin Business School, Deakin University, where he has been a faculty member since January 2004. He holds a PhD in Marketing from Monash University and an MBA in Performance Measurements and Finance from the Open University Business School, UK. His academic expertise lies at the intersection of consumer behaviour, marketing research, and sustainability.
- PhD in Marketing – Monash University
- MBA in Performance Measurements and Finance – Open University Business School, UK
His research interests span consumer behaviour, branding, green marketing, business ethics, retailing, interactive marketing, and quantitative research methods. He emphasizes the use of rigorous statistical and measurement techniques in understanding consumer decision-making and marketing effectiveness.
His recent publications reflect a strong trend toward authenticity in omnichannel experiences, green procurement, eco-labelling, and ethical consumer behaviour. His work frequently appears in high-impact journals such as Journal of Cleaner Production, Psychology & Marketing, and International Journal of Consumer Studies, demonstrating interdisciplinary collaboration and methodological rigor.
- 2022 AMS Psychology & Marketing Special Award for Best Paper
- Excellence in Research Award (2019), Deakin University
- Research Award for Early Career Researcher (2012), Faculty of Business and Law
- Highly Commended Paper (2009), Emerald Literati Network
Vocino actively supervises PhD and Master’s students, with current and completed projects focusing on authenticity, corporate social responsibility, electric vehicles, and sustainable consumer behaviour. He has secured competitive research grants from organizations including the Australian Red Cross and the Australian Bureau of Statistics. He is a Fellow and Certified Practising Marketer at the Australian Marketing Institute and a member of several international academic associations, including the American Marketing Association and the Academy of Marketing Science.
He teaches courses in marketing research, consumer behaviour, and quantitative methods, and was recognized in 2014 for excellence in teaching within Deakin’s Work Integrated Learning program.
حوزههای پژوهشی
