معرفی
Andrea Eby is an Instructor and Marketing Unit Convenor at the School of Business, Capilano University. She specializes in integrating industry-relevant content and simulations into teaching, supported by her roles in the American Marketing Association (AMA) and BCAMA. Her career spans marketing roles in CPG companies, sports events (e.g., Winter Olympics, Ironman Japan), and nonprofit governance.
- Education:
- BPE (Honours), Physical Education, McMaster University, 1987
- MPE, Physical Education, University of Ottawa, 1991
- Provincial Instructor Diploma, Vancouver Community College, 2011
- Research Focus: Classroom simulations and experiential learning in marketing education.
- Awards: Hugh G. Wales Faculty Award (2017).
She mentors students in AMA competitions, achieving notable rankings in sales, case competitions, and marketing simulations. Active in community fitness instruction and nonprofit boards, she bridges academic and industry expertise.
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