Anastasia Smirnova

Anastasia Smirnova serves as a Lecturer and Team Lead with expertise in contemporary marketing practices. Her professional profile combines academic instruction with industry leadership, drawing from extensive experience in digital marketing strategy and consultancy.

Educational background:

• Master of Science at Erasmus University Rotterdam

Her research focuses on ethical marketing frameworks, particularly sustainable strategies to combat greenwashing in corporate communications. She integrates real-world industry insights from her tenure at Philips and her consultancy into educational sessions, emphasizing practical applications for emerging marketing leaders. Her work bridges academic theory with digital marketing execution, targeting transparency in brand storytelling.

No scientific awards were documented in the source material.

As a Team Lead, she directs collaborative projects and delivers specialized training, including her upcoming session "How to avoid greenwashing in marketing: Mastering modern marketing for tomorrow’s leaders" (October 17, 2024), which exemplifies her commitment to advancing responsible marketing education through active knowledge dissemination.