Alicia Pett

Alicia Pett is a Researcher at the University of Mannheim's Business School, specializing in the Department of Marketing & Sales. She holds a Master of Arts (M.A.) degree and serves as a research assistant under the Homburg Team. Her work focuses on key areas within marketing and sales, including consumer behavior, brand management, and digital marketing strategies.

Contact details: Office located at L 5, 1 – Room 105, 68161 Mannheim. Available for consultation on Wednesdays (15:00–17:30) and Tuesdays (3:00 pm–5:30 pm) by appointment via email.

• Fields of Interest:
  • Marketing
  • Sales Management
  • Consumer Behavior
  • Brand Management
  • Digital Marketing
  • Market Research