Ana Alacovska

Ana Alacovska is an Associate Professor at the Department of Management, Society and Communication of Copenhagen Business School. Her research focuses on the intersection of digital labor, creative work, and technology-driven societal transformations. She examines topics such as gig economy dynamics, algorithmic management, and the cultural implications of digital platforms like NFTs and social media.

Her work contributes to understanding how workers navigate precarious conditions in the creative industries and gig economy, including issues of identity construction, speculative labor practices, and anti-surveillance art as ethical responses to technological control. She has explored these themes through studies of global contexts, including Ghanaian creative entrepreneurs and Danish digital labor platforms.

Alacovska’s publications frequently appear in top journals like Human Relations and New Media & Society, and her research has been widely covered in media outlets across Europe. She has supervised six academic works, though specific student names are not listed. Her scholarship bridges sociology, management studies, and cultural theory, addressing both academic and public audiences.

While no formal awards are cited, her impactful contributions are evidenced by citations, media mentions, and Mendeley readership numbers. She actively engages with societal issues through her research on UN Sustainable Development Goals, particularly those addressing economic inequality and technological ethics.