Nicola Bjerg Ens

Nicola Bjerg Ens is a Postdoc in Digital Business Innovation at IT University of Copenhagen, specializing in the digital transformation of work through ethnographic approaches. Her research centers on platform labor, gig economy dynamics, and digital hustling, with a focus on worker experiences in digitally mediated work environments.

Her research profile reveals deep engagement with labor market transformations in digital contexts, particularly examining normative control mechanisms, content creation practices, and precarity in platform work. She employs ecological ethnography to analyze how workers navigate digital hustling ecosystems, with attention to gendered dimensions and resilience erosion.

Recent publications (2021-2024) demonstrate consistent output in top venues like New Media & Society and Information Systems Journal, revealing thematic progression from gendered platform selling to control dynamics and methodological innovations in digital ethnography. Her work bridges digital humanities, social sciences, and information systems research.

Scientific recognition includes significant Mendeley readership (68 for control dynamics paper) and social media mentions, though no formal awards are documented.

As a recent PhD graduate from Copenhagen Business School (2024), she shows no current evidence of student advising or major grant leadership. Her work operates within the Digital Business Innovation research environment at ITU, suggesting collaborative engagement with digital transformation scholars.