Amy Shane-Nichols

Amy Shane-Nichols is an Assistant Professor in the Design, Merchandising and Textiles program unit within the Department of Family and Consumer Sciences at the University of Wyoming, a Carnegie R1-designated research university. She teaches courses in apparel merchandising, branding, and consumer behavior.

• Ph.D. in Apparel, Merchandise and Design from Iowa State University
• M.B.A. with concentration in Consumer Behavior from University of Iowa
• B.S. in Business Administration (Marketing) from Iowa State University

Her research focuses on symbolic consumption, self-identity, and social identity, aiming to understand consumer attitudes and motives toward clothing consumption. She integrates theories of symbolic interaction to advance scholarly knowledge of consumer behavior.