Amit Mehra

Amit Mehra is a Professor in the Information Systems department at the Jindal School of Management, University of Texas at Dallas. His academic and professional journey includes significant contributions to digital marketing, software development, and educational technology.

• PhD, University of Rochester (2006)
• MS, University of Rochester (2004)
• MTech, Indian Institute of Technology, Delhi (1992)
• BTech, Indian Institute of Technology, Delhi (1991)

His research focuses on Digital Marketing, Human Capital Development, and Analytics, with recent work exploring livestream commerce, omnichannel retail strategies, and blockchain marketplaces. Earlier studies address software pricing, open-source collaboration, and training impacts in IT services.

Key trends in his publications include E-commerce Innovation, Consumer Behavior in Retail, and Personalized Education Technologies. Medical research articles from 2022 may reflect interdisciplinary collaborations or data errors.

• Best Paper Award at INFORMS CIST 2013
• Nomination for Best Paper at WITS 2012
• Xerox Fellowship, University of Rochester (2001)

Amit teaches MIS 6344 - Web Analytics and is affiliated with professional organizations such as INFORMS and the ISS Society. His work bridges theoretical and applied research, emphasizing empirical validation in fields like K-12 education and platform economics.