Amir SEPEHRI

Amir SEPEHRI is an Assistant Professor in the Department of Marketing at ESSEC Business School, France. He holds a PhD in Marketing from Ivey Business School, Canada (2021). His research focuses on consumer behavior, digital marketing strategies, and text analysis, addressing topics such as online retailing dynamics, deception detection in communication, and the psychological impacts of narrative framing. He has developed tools like PassivePy for automated text analysis, and his work bridges consumer psychology with practical industry applications.

Key research areas include the unintended consequences of product tagging in e-commerce, the role of information load in online talk popularity, and the strategic use of third-person narratives in fundraising. His findings have been published in journals like Journal of Personality and Social Psychology and Journal of Consumer Psychology. SEPEHRI also explores emerging technologies, such as voicebots' anthropomorphism and user engagement, as seen in his 2024 conference presentation.

No scientific awards are listed, though his contributions to consumer behavior research are notable. He advises on grants related to text analytics and marketing strategies, though specific grant details are not provided. His academic activities include teaching marketing and consumer behavior courses, though course specifics are not detailed here.