Tuck Siong Chung

Dr. Tuck Siong Chung is an Associate Professor of Marketing at ESSEC Business School (Singapore campus) and Associate Academic Director of the MSc in Marketing Management and Digital. His research bridges Marketing and Information Systems, focusing on online consumer behavior, marketing analytics, digital marketing, and product personalization. He also explores the financial implications of marketing strategies and services marketing.

• Education
  • MSc in Development Management (Open University, UK, 2015)
  • Ph.D. in Marketing & Economics (Robert H. Smith School of Business, 2007)
  • MA in Asia Pacific Studies (University of Leeds, 2000)
  • BBA (Hon) in Business Administration (National University of Singapore, 1995)

His research emphasizes the certification role of customer referencing in product quality and market performance, the psychological drivers of CEO marketing decisions, and the impact of online reviews on consumer behavior. He applies quantitative methods to analyze how digital platforms and executive traits shape marketing outcomes.

Recent studies examine:

• 2024 - CEO regulatory focus and risk-taking in financial contexts
• 2023 - Executive confidence and myopic marketing budget cuts
• 2022 - Customer referencing as inter-organizational certification

Scientific awards include:

• 2017 Sheth Foundation Best Paper Award
• 2014 INFORMS Dauphin Best Paper Award
• 2007 Frank T. Paine Academic Achievement Award
• 2007 Marvin Jolson Outstanding Doctoral Student Award

He has supervised PhD dissertations (2011-2014), master's theses, and served on academic committees for marketing and international division PhD programs across institutions like ESSEC Business School and Nanyang Technological University.