معرفی
Alisa Wu is an Assistant Professor of Marketing at the Eccles School of Business, University of Utah. Her research focuses on consumer behavior, digital reviews, and sustainability-related marketing strategies. She holds a Ph.D. in Marketing from Columbia Business School (2024), with expertise in behavioral interventions, linguistic analysis, and anthropomorphism in marketing.
- Education: Ph.D. in Marketing, Columbia Business School (2024)
Her work explores how emotional and rational expressions in online reviews influence consumer psychology and how product anthropomorphism drives eco-friendly actions. She has developed frameworks like the p-Index to benchmark scholarly impact in consumer research.
Her recent publications span topics such as digital therapy for consumption experiences, linguistic features in reviews, and anthropomorphism in sustainability contexts. No scientific awards or student advising details are mentioned in the current text.
