Allison Werder

Allison Werder is the Assistant Dean of Marketing & Communication and Chief Marketing Officer at the Isenberg School of Management, University of Massachusetts Amherst, where she also serves as a Lecturer in the Marketing Department. Her role combines strategic leadership in marketing with academic instruction in brand and digital marketing.

Education:

• MBA, Georgetown University, 1999
• BA in English, University of Notre Dame, 1992

Her teaching interests include Brand Management & Strategy, General Marketing, and Digital Marketing at the undergraduate level. With a strong industry background in media and marketing leadership, her expertise bridges academic instruction and real-world application in marketing strategy and communications.

Allison Werder has held significant professional roles, including President of MassLive Media and CMO/EVP at Parade Media (Advance/Condé Nast). She founded the Women Innovators and Trailblazers initiative in Springfield, MA, demonstrating a commitment to innovation and leadership development. Her career reflects a blend of corporate marketing, media strategy, and academic engagement.

Professional Experience Highlights:

• Assistant Dean of Marketing & Communication / Chief Marketing Officer / Lecturer, Isenberg School of Management, UMass Amherst, 2019–present
• Founder, Women Innovators and Trailblazers, Springfield, MA, 2016–2022
• President, MassLive Media, Springfield, MA, 2013–2017
• CMO/EVP Strategy & Development, Parade Media/Advance/CondéNast, New York, NY, 2002–2013
• Advertising Revenue Manager, Money/People Magazine, Time Inc., New York, NY, 1999–2002

She does not have a publication record or formal advisees listed, and no scientific awards are mentioned. Her work emphasizes strategic communication, brand leadership, and educational outreach in marketing.