William Norton

William Norton serves as the Graduate Program Director, Director of the McCormack Center for Sport Research and Education, and Senior Lecturer in Sport Management at the Isenberg School of Management, University of Massachusetts Amherst. He holds an MBA/MS in Sport Management from Isenberg (2012) and a BA in Political Science/International Relations from The College of Wooster (2006).

Research & Teaching Focus: His expertise spans sports sponsorship, sports marketing, and digital media strategy. He integrates practical industry insights from roles like Integrated Marketing Specialist at Epsilon and Operations Data Analyst at STATS LLC.

Awards:

• Chief Marketer GOLD Award (2015)
• Isenberg Teaching Excellence Recognition (2018)
• TEFD Distinguished Teaching Nominee (multiple years)

Labs/Teams: Directs the McCormack Center for Sport Research & Education, fostering interdisciplinary sport management research.