معرفی
Alima Balgabekova serves as a Teaching Fellow in Marketing at the University of Portsmouth, leveraging over a decade of hands-on experience in international hospitality marketing and sales with major hotel chains including InterContinental Hotel Group, Wyndham Hotel Group, and Hilton Worldwide.
Her academic foundation includes a Master's degree in Tourism Development & Culture from the University of Glasgow, enriched by cross-cultural mobility semesters in Malta and Sweden. This global perspective informs her approach to bridging industry practice with academic theory.
Her research critically examines sustainability integration within hospitality operations, focusing on how cultural awareness and ethical business practices can drive innovation in tourism ecosystems. She emphasizes practical applications of marketing principles to address contemporary challenges in sustainable hospitality development.
