Alexander Hristov

Alexander Hristov is an Associate Professor at the Faculty of Journalism and Communication, Sofia University, and the University of National and World Economy. He has authored six books and monographs, developed communication courses, and led research projects on marketing self-regulation and post-2020 consumption trends. With a PhD in Journalism and Communication (2008) focused on advertising's negative impacts, he advocates for communications as a catalyst for business and societal change.

• Chairman of Bulgarian Association of PR Agencies (2022-2024)
• Managing Partner of PR agency Paragraph 42
• Expertise in strategic branding campaigns

His research emphasizes communication ethics and evolving consumer dynamics, supported by over 90 publications in domestic and international journals.