Alexander Engelmann

Dr. Alexander Engelmann is an Assistant Professor at the Institute for Strategy and Innovation Management (ISM) at WU Vienna University of Economics and Business. His research focuses on firm adaptation to environmental dynamics, particularly in mature industries transitioning to digital ecosystems. He examines strategy processes (dynamic capabilities, business model adaptation) and practices (framing, communication) to understand organizational resilience. Before academia, he worked in management consulting and as a certified Work & Organization psychologist.

Education:

• PhD in Strategy and Innovation Management from WU Vienna University of Economics and Business
• Mag. rer. nat. (Master of Science equivalent) in Psychology from the University of Vienna

Research Interests:

• Dynamic capabilities and SME innovation
• Ecosystem governance and platform strategies
• Sustainability-oriented business models
• Strategic framing in mature industries

Recent work explores how automotive firms navigate platform-based transitions and how high-status OEMs maintain competitive edges. His 2025 Journal of Management Studies paper addresses innovation in politicized ecosystems, while 2024 Research Policy research introduced the 'slipstream strategy' concept.

Team affiliations include collaboration with Prof. Werner H. Hoffmann, Dr. Georg Reischauer, and others in the ISM research group. Current projects focus on ecosystem resilience and stakeholder integration in sustainability innovation.