Christian Bruck

Christian Bruck is a Research Associate and PhD candidate in Economic and Social Sciences at the Vienna University of Economics and Business (WU Vienna), affiliated with the Institute for Strategic Management (ISM). He specializes in open strategy, business model innovations, and B2B platforms, with a focus on capital-intensive industries like energy and metal. As Head of Operations for the Strategy Community Initiative (Wiener Strategieforum), he manages a platform connecting industry leaders and academics at annual conferences.

Education includes a Master's in Strategy, Innovation, and Management Control (SIMC) from WU Vienna and a double degree in International Business (MIB) from Queen’s University (Canada). His bachelor’s degree is in Business Informatics and Business Administration from WU Vienna, with an exchange at the Chinese University of Hong Kong. He has held research/teaching assistant roles and completed internships in consulting and capital-intensive industries across Austria, Germany, and Switzerland, focusing on strategic technology applications.

His research explores the adaptation of open strategy processes, valuation aspects of business models, and governance of B2B platforms. He actively contributes to the Strategy Community Initiative, fostering collaboration between academia and industry leaders.