معرفی
Dr Ahmed Geebren is a Lecturer in Digital Marketing at Newcastle Business School, Northumbria University. Previously, he worked part-time as a teaching assistant in Digital Marketing at Huddersfield Business School where he completed his PhD in Marketing. He holds an MBA, PGCert in Research Methods, Diploma in Bank Management, and BSc in Accounting.
- Current Position: Lecturer (full-time)
- Prior Experience: Teaching assistant (part-time), module leader, dissertation supervisor
His research focuses on interdisciplinary quantitative studies in online consumer behavior, particularly exploring online trust dynamics, data analytics applications, social media influence, and AI integration in digital marketing. He examines these themes through the lens of mobile banking ecosystems and digital financial services.
Recent publications analyze trust antecedents in mobile banking, privacy concerns in CBDCs, and satisfaction drivers in digital financial systems. His work bridges marketing theory with practical applications in technology-driven financial services.
- Supervision: Advises on undergraduate/postgraduate marketing dissertations and work-based projects
- Grants/Awards: No specific grants mentioned
No lab affiliations or collaborative teams explicitly stated in available texts.
