معرفی
Dr. Wasim Ahmed serves as a Visiting Fellow in Digital Business at Newcastle University Business School, affiliated with the Marketing Operations and Systems Research Group. His research program centers on applying social network analysis to social media data for business intelligence and marketing insights.
His research interests span:
- Social Media Analysis
- Digital Methods
- Social Network Analysis
- Marketing Operations
- Digital Business Strategy
Dr. Ahmed employs a sophisticated methodological fusion of computational analytics and qualitative digital approaches. His work integrates social network analysis with discourse analysis, visual methods, and mobile ethnography to decode complex social media dynamics for business applications. This interdisciplinary approach bridges technical data analysis with human-centered interpretation in digital environments.
As part of the Marketing Operations and Systems Research Group, Dr. Ahmed contributes to advancing digital business methodologies within the business school context. While specific details about student supervision and grant funding aren't documented in available sources, his research focus indicates active engagement in digital business analytics and social media strategy development.
