معرفی
Simon Lillystone is an Assistant Professor at Northumbria University in the Marketing Operations and Systems Department. His research focuses on Social Sciences and Business, particularly in systems trust, consumer behavior, and financial education.
Education:
- PhD in Business Studies (2001-present)
- BSc (Hons) in Mathematical Sciences (1994-present)
His work explores topics like customer complaint journeys, real-world learning environments, and trust dynamics in international business partnerships. Recent publications emphasize qualitative methodologies and cross-cultural analysis.
Simon has contributed to 3 research outputs and participated in 1 project (OTAADA: Optimising Trusted Advisor Accountants for Digital Adoption, 2019-2020). He co-authored the 2023 doctoral thesis Developing systems trust (ST) to promote online banking in Bangladesh.
