معرفی
Afonso Carlos Braga is a Professor at Insper Institute of Education and Research, with a Master's in Business Administration from PUC-SP. He holds a Mechanical Engineering degree from Mauá Institute of Technology and an MBA from Warwick Business School (UK). Over 25 years, he accumulated expertise in branding, strategic marketing, and entrepreneurship across multinational companies in consumer goods, durable goods, services, and business consulting.
His career began at Unilever as Product and Trade Marketing Manager, followed by roles at Walt Disney Parks & Resorts (Brazil Country Manager) and Accenture (Corporate Marketing Director). In 2004, he led Burger King's brand launch in Brazil, achieving 93% brand awareness. For the past 11 years, he has taught at both Insper and Mauá Institute of Technology, contributing to the Advanced Program in Sustainability.
His research interests focus on strategic marketing and entrepreneurship, with recent teaching activities centered on sustainability programs. His professional trajectory bridges corporate leadership and academic instruction, emphasizing practical applications of branding and business strategy in emerging markets.
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