معرفی
Alex Wendell de Lima Manduca serves as a Professor at Insper Institute of Education and Research in São Paulo, Brazil, and functions as a guest lecturer at multiple academic institutions. With 25 years of executive experience in multinational corporations including Coca-Cola Femsa, Arcor Alimentos, and São José Aviamentos, he specializes in B2B and B2B2C market leadership across marketing, sales, and team management domains.
His academic credentials include:
- Master in Administration from Insper
- Executive MBA in Marketing from Ibmec
- Specialization in Senior Executive Management from IESE
- Bachelor's Degree in Administration from Pontifical Catholic University of Minas Gerais (PUC-MG)
Professor Manduca's research focuses on customer-centric business transformation through strategic marketing, omnichannel integration, and service design innovation. His work examines consumer behavior patterns and develops commercial management frameworks that bridge theoretical concepts with practical trade marketing applications in complex business environments.
As an active industry practitioner, he co-founded Minas Trade Marketing and serves as partner at Manduca Consulting and KC&D Consultoria, where he implements academic insights into real-world business solutions.
Information regarding student supervision, research funding, and laboratory affiliations was not documented in the source material.
