Vijay Vaidyanathan

Vijay Vaidyanathan serves as an Assistant Professor of Entrepreneurship & Marketing within the Business, Finance and Entrepreneurship division at Regent's University London. He transitioned to academia after a distinguished 30+ year corporate career spanning multinational and family-owned businesses across UK, European, and international consumer goods sectors, where he held executive leadership positions including Chief Commercial Officer, Sales and Marketing Director, and Global Business Unit Manager.

His educational foundation includes:

• Bachelor's degree in Engineering
• Postgraduate MBA

Professor Vaidyanathan's research focuses on Marketing and Entrepreneurship, leveraging his extensive industry experience in brand management, business scaling, and commercial strategy. His expertise particularly addresses practical applications in consumer goods markets, international business development, and leadership transitions from corporate executive roles to academic settings.

With direct experience serving on company boards and in C-suite positions at major firms including Unilever, Tesco, Tilda, Indo European Foods, and Vibrant Foods, he emphasizes experiential learning and real-world business case studies in his teaching methodology to develop next-generation business leaders.