معرفی
Adedapo Adebajo is a Lecturer in Marketing at Loughborough Business School (Loughborough University), holding the academic rank of Lecturer (Assistant Professor). Previously, he served as a Lecturer at the University of Greenwich and Visiting Assistant Professor at Tor Vergata University of Rome II. He holds a PhD in Management from the University of Edinburgh, alongside MSc degrees in Media and Communication (Pan Atlantic University), Brand Leadership (University of East Anglia), and a BSc in Sociology (University of Lagos).
- Education Highlights:
- PhD Management, University of Edinburgh
- MSc Brand Leadership (Distinction), University of East Anglia
- MSc Media & Communication, Pan Atlantic University
- BSc Sociology, University of Lagos
His research focuses on service innovation, digital transformation, and the intersection of smart technologies with consumer and societal wellbeing. He explores marketing strategy, public management, and design thinking, often addressing challenges in public service reforms and creative industries. His work integrates empirical and theoretical frameworks to advance service systems and digital adoption.
As an educator, he teaches marketing modules at undergraduate and postgraduate levels using learner-centered approaches, emphasizing case studies and collaborative learning. He is affiliated with research groups such as the Scaling Business in Africa (SBA) network and contributes to initiatives like the Centre for Service Excellence.
Awards:
- Centre for Service Excellence Doctoral Scholarship Award
- Fellow of the Higher Education Academy
Teaching & Research: Leads marketing modules while balancing pedagogical innovation with practical industry insights. His research bridges academic theory and real-world applications in service design and digital transformation.
