معرفی
Ada Maria Barone is a Senior Lecturer in Marketing at the Institute of Management Studies (IMS), Goldsmiths, University of London. She serves as Programme Co-Director for BSc Management with Pathways and BSc Business Management. Previously, she held a postdoctoral position at Aarhus University and was a visiting scholar at the Ross School of Business, University of Michigan. Her research focuses on consumer behavior at the intersection of sustainability, food systems, and decision-making. She has published extensively on topics like food waste reduction, sustainable packaging, and the psychological mechanisms behind consumer choices.
Education:
- PhD in Management, LUISS University, Rome, Italy
- Visiting Scholar: Ross School of Business (University of Michigan), Aarhus University
Research Interests:
Dr. Barone investigates how psychological factors influence sustainable consumption, particularly in food-related decisions. Her work explores the drivers of food waste, consumer acceptance of novel foods (e.g., plant-based products), and the impact of packaging and communication strategies. She also examines the role of technology (e.g., AI, self-service systems) in shaping consumer experiences.
Key Contributions:
- Developed frameworks linking consumer goals to food waste behavior
- Highlighted the effectiveness of food processing strategies to reduce waste stigma
- Explored anthropomorphic framing in self-service technologies
Labs/Teams: Active in IMS’s sustainable marketing research cluster and collaborates with food industry stakeholders on applied projects.
