معرفی
Abhik Roy serves as Professor of Marketing and Chair of the Marketing Department at Quinnipiac University since 2001. His office is located in The Dome 208 (Mail Drop: SB-DNF) with contact details (203) 582-8465 and Abhik.Roy@quinnipiac.edu.
His academic credentials include:
- BTECH from Indian Institute of Technology
- MBA from Indian University of Management
- PhD from University of California, Los Angeles
Roy's research centers on pharmaceutical marketing dynamics, specializing in pricing strategy, competitive modeling, and prescription drug market analysis. His work examines advertising effects, generic drug competition, and leader-follower pricing structures through advanced dynamic modeling frameworks. This research bridges theoretical marketing concepts with real-world pharmaceutical industry applications.
Recent publications (2022-2024) demonstrate consistent focus on prescription drug markets, revealing how off-patent drugs strategically interact with generic competitors through pricing and promotion. His methodological approach combines econometric modeling with competitive strategy analysis to uncover patterns in pharmaceutical marketing ecosystems.
No scientific awards were documented in the source material.
Teaching responsibilities include MBA 645 Marketing Decision Making (scheduled for Fall 2025), though no student advisement or grant information was provided.
No dedicated research laboratories or collaborative teams were referenced in the available documentation.
