Patricia Norberg

Patricia Norberg is a Professor of Marketing at Quinnipiac University, holding a BS, MBA, and PhD from the University of Rhode Island. Her office is located in The Dome 204 (Mail Drop: SB-DNF), and she can be contacted at Patricia.Norberg@quinnipiac.edu.

Her educational background includes:

• BS, University of Rhode Island
• MBA, University of Rhode Island
• PhD, University of Rhode Island

Professor Norberg's research centers on consumer behavior with specialized expertise in privacy, health marketing, and algorithmic impacts. She investigates how emotional connections (like pet attachment) influence advertising responses, the psychological mechanisms behind privacy protection failures, and the role of visual elements in pandemic health messaging. Her work bridges marketing theory with urgent real-world issues—from disaster response to payment innovation—often revealing counterintuitive consumer behaviors through rigorous experimental design. Notably, her 2024 studies expose how algorithms manipulate social ties and how learned helplessness undermines privacy efforts.

Analysis of her 15 most recent publications (2011-2024) reveals three dominant trends: (1) Health crisis communication examining image/color effects in pandemic messages across cultures; (2) Digital privacy dynamics exploring algorithmic interference in social relationships and psychological barriers to data protection; and (3) Consumer cognition dissecting ratio processing biases and semantic discount interpretation. Her methodology frequently combines experimental approaches with behavioral economics frameworks, yielding actionable insights for both marketers and policymakers.